Distributing an app through the Windows Store involves several steps, including creating a
developer account, accepting various terms of service agreements, submitting the app for
approval, and setting its terms, among other things.
As described in the “Windows 8 app certification requirements” (http://msdn.microsoft.com/
library/windows/apps/hh694083.aspx ). Microsoft has several requirements for Windows apps:
■ The app must provide value.
■ The app must provide more functionality than a simple website.
■ The app must behave predictably.
■ The app must adhere to privacy and security practices.
■ The app’s content and subject matter must be appropriate for many audiences.
■ The app must be identified easily with a unique name and other information.
The certification process
The certification process to distribute an app through the Windows Store is a multistep
process. In the first step of the process, the app package is uploaded to Microsoft where it’s
checked for compliance with various app certification requirements
Among the tests that Microsoft performs are the following:
1. Security tests, which are fairly basic malware-type scans.
2. Technical compliance tests. The Windows App Certification Kit is used to test the app
for compliance. The Windows App Certification Kit can also be used by the developer
prior to submission in order to perform the same tests and help ensure a successful
test when performed by Microsoft.
3. Content compliance tests. The final test prior to release, the content compliance test is
a manual process performed by someone at Microsoft.
When an app is approved, Microsoft performs digital signing of the app to prevent
tampering, and then publishes the app to the Windows Store. However, you can set the
release date and other aspects of the app, as described in the next section.
The app purchase experience
When potential customers find your app through the Windows Store, it’s your chance to
entice them to install or purchase your app. You do this by setting up a page on the W indows
Store for your app. Your app’s page contains at least one screenshot (though more are
encouraged) and other details about your app, such as its description, purchase price, rating,
and other details pertinent for the potential customer to know.
You choose the pricing model and structure for app distribution. You can offer the app for
free, provide a time-limited trial, a feature-limited trial, or set a price for the app that must
be paid prior to download. You can also set up in-app purchases to sell additional features
to customers. A frequent model for apps is ad-supported, whereby the app is offered for
free but then advertisements are displayed within the app. You can use any ad platform that
meets Microsoft’s certification requirements—which offers great flexibility to obtain the
highest revenue for an ad-supported app.
developer account, accepting various terms of service agreements, submitting the app for
approval, and setting its terms, among other things.
As described in the “Windows 8 app certification requirements” (http://msdn.microsoft.com/
library/windows/apps/hh694083.aspx ). Microsoft has several requirements for Windows apps:
■ The app must provide value.
■ The app must provide more functionality than a simple website.
■ The app must behave predictably.
■ The app must adhere to privacy and security practices.
■ The app’s content and subject matter must be appropriate for many audiences.
■ The app must be identified easily with a unique name and other information.
The certification process
The certification process to distribute an app through the Windows Store is a multistep
process. In the first step of the process, the app package is uploaded to Microsoft where it’s
checked for compliance with various app certification requirements
Among the tests that Microsoft performs are the following:
1. Security tests, which are fairly basic malware-type scans.
2. Technical compliance tests. The Windows App Certification Kit is used to test the app
for compliance. The Windows App Certification Kit can also be used by the developer
prior to submission in order to perform the same tests and help ensure a successful
test when performed by Microsoft.
3. Content compliance tests. The final test prior to release, the content compliance test is
a manual process performed by someone at Microsoft.
When an app is approved, Microsoft performs digital signing of the app to prevent
tampering, and then publishes the app to the Windows Store. However, you can set the
release date and other aspects of the app, as described in the next section.
The app purchase experience
When potential customers find your app through the Windows Store, it’s your chance to
entice them to install or purchase your app. You do this by setting up a page on the W indows
Store for your app. Your app’s page contains at least one screenshot (though more are
encouraged) and other details about your app, such as its description, purchase price, rating,
and other details pertinent for the potential customer to know.
You choose the pricing model and structure for app distribution. You can offer the app for
free, provide a time-limited trial, a feature-limited trial, or set a price for the app that must
be paid prior to download. You can also set up in-app purchases to sell additional features
to customers. A frequent model for apps is ad-supported, whereby the app is offered for
free but then advertisements are displayed within the app. You can use any ad platform that
meets Microsoft’s certification requirements—which offers great flexibility to obtain the
highest revenue for an ad-supported app.
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